Must reading before you choose a marketing survey supplier

Have you ever wondered why one ad appears more attractive than another ad?  Is it the content?  Is it the graphics.  Or is it both?

What’s the difference between a marketing survey and a focus group?

Is some advertising actually upside down?

Are your ads so good that they can stand out among the some 1,000 ad messages a customer sees every day.

Get the answers to these – and many more – questions by reading the following articles, penned by On Target founder Bruce Wiseman.


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“A level of excellence to which other research firms should aspire.”

"Your research - broadly gathered, accurately tested, deeply and widely analyzed, and clearly communicated to the client - reflects a level of excellence to which other research firms should aspire. For our current major client, it has provided critical new understanding of his target audience groups. It has brought new insights into his business, upon which his entire enterprise can prosper in coming years.

"You communicate your data in complete detail, while keeping the fundamental meaning of the data clear and focused for the client. This is more than science, it is art."

C. Jackson Bain, President
Bain and Associates, Inc. Communications Counselors Alexandria, VA

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